PERSONAL TRAINING IN 2020
This year, we were faced with a challenge none of us could have anticipated. With COVID-19 quickly and fiercely spreading throughout the globe, we, as a people, have been tasked with uncovering a balance between healthy living, survival, and peace of mind.
According to the CDC, obesity rates may triple the risk of hospitalization due to COVID-19 infection, and the added stress this virus has created as unemployment numbers continue to rise will only contribute to growing health concerns. Currently, 12 states have an adult obesity prevalence at or above 35%. This is an increase from 2018 when there were only nine states at this level.
With all of the uncertainty surrounding this pandemic, personal training can contribute to the health improvements and personal balance we need. According to IBISWorld Research, the demand personal training industry is expected to grow as public health concerns increase. However, the public training facilitated through gyms and recreational centers is expected to be most adversely affected by COVID-19. What does this mean for personal trainers exactly? We need to ensure that our digital presence is strong. Without it, your business and revenue will be impacted. The personal trainers with an online following are in an advantageous position to supply the higher demand.
While personal trainers have long since utilized social media platforms to attract new clients and retain their current lists, we were challenged to find a way to leverage our platforms and digital knowledge to keep business afloat during Q2 and Q3 of this year. Features and platforms like IGTV, IG Reels, IG Live, TikTok, Snapchat, Facebook Live, Zoom, and more have become the secret weapons that enable trainers and clients to connect anytime, any place. The virtual elements like those provided by Strong Mind Strong Will Fitness gives clients the ability to check in and participate in training sessions from virtually anywhere.
Fitness apps like Practice Better, True Coach, and The Training Notebook and more are enabling trainers to expand their business while tracking client progress. These are just a few tools currently being used to take training to the next level amid COVID-19. See this blog from AFPA to discover more apps for virtual training and client engagement.
